The three S’s – efficiency, sociability, and safety – are an excellent base for any dating internet site. So why does it seem like a lot of websites are mysteriously missing out on all of them off their company ideas?
Insert LikeBright, another dating website launched in Seattle that aims to purge deception through the internet dating scene. It’s a tall order, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman tend to be determined in order to satisfy it. The trio fulfilled while studying at Harvard, and made a decision to found LikeBright this present year within the TechStars, an organization that phone calls by itself the “#1 business accelerator around,” system in Seattle.
Their own aim, as told Aislyn Green of TechFlash.com, is not challenging: “LikeBright is actually a TechStars Seattle business attempting to create online dating quick, personal and safe for women.” Women every-where – and plenty of men – complain towards insufficient confidence and rampant sleeping that plagues online dating services. For a few, its become this type of problematic that they’ve abadndoned online dating sites completely in support of going back to the original methods of dating they’d as soon as denied, like meeting through pals or at personal gatherings. LikeBright aims to fight this issue by “building a dating layer-on fb to help females satisfy individuals through folks they trust.”
The motivation for LikeBright originated from personal expertise. Sonya was actually driven by a desire to help the lady female buddies browse the sometimes-dangerous field of online dating, and wished to put focus on the issues, frequently dismissed, that women care about when it comes to looking for love using the internet. Ron, a frequent tourist, was encouraged generate a site that found their nomadic requirements, and Nick learned on the property value satisfying a romantic date through somebody you trust whenever women friend introduced him to his girl.
Before constructing your website, the trio conducted 50 real time interviews with women that planned to discuss their own experiences with online dating sites. The responses they got varied from entertaining into the horrifying, like “every little thing appeared great. After which he requested me basically smoked meth” and “He was 11 and I needed to drive him residence. He had walked entirely across town.” Determined that world lacked a dating site that places ladies 1st, LikeBright was given birth to.
LikeBright is actually committed to creating an atmosphere constructed on the 3 S’s. Joining the site is simple: it requires half a minute to join up via Twitter Connect. This site encourages sociability through providing people a social context when it comes down to singles they see and permitting them to interact with friends – affixed or perhaps not – on the site. And it is secure: women can use LikeBright anonymously, and each and every guy on the site is vouched for.